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Oct./Nov.
2010
"Pay Per Tweet"
By:
Insanul Ahmed (Vibe Magazine; Oct./Nov. 2010; pg. 34)
Not every celeb can score loaded endorsement deals, but several are
getting paid in full peddling products on Twitter. VIBE cornered
Sean Rad, founder and president of Ad.ly---a leading Twitter advertising
platform---for details on how our favorite stars get tipped to tweet.
Vibe
(V): Celebs like Kim Kardashian have been plugging Carl's Jr.
chicken salads and Reebok too eagerly on Twitter. Is your company to
blame?
Sean
Rad (SR): What people see as tweets, we view as fantastic content
that's not being compensated. We bring advertisers into the mix and
make money for influential people sending messages to their audience from
a brand they believe in or associate with. We have over 60,000
influencers signed up (including Kim K., Trey Songz and Soulja Boy).
A lot of times our influencers say they'd like to (promote) a certain
brand, and we'll go about getting an ad.
V:
Can a regular Joe be an influencer?
SR:
Anyone with influence (can be considered). We have algorithms that
factor in a lot of things: followers, their engagement with those
followers, how often they tweet, etc.
V:
Lindsay Lohan reportedly makes $10,000 per tweet. Just how much are
celebs caking?
SR:
We can't (disclose) prices. It ranges from $1 to five figures.
V:
Can they tweet as many ads a they want to boost their earnings?
SR:
There isn't a limit, but we pace it out. The price (per tweet) will
decrease if you place too many ads and don't maintain a good quality
stream.
V:
Sounds like an easy gig, yet many stars deny their involvement.
SR:
We've never experienced that. Every ad is clearly disclosed as an
ad. The influencer approves every message to make sure it's in line
with their audience. But there are instances where (stars) might be
promoting other things they don't want to admit.
ONE
LOVE!!!
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